A Day In The Life of a BMC Nurse
Boston Medical Center tapped me to produce and shoot a photo campaign centered on attracting skilled, compassionate nurses to one of the city’s busiest hospitals. Over the course of three shoot days across two weeks, we moved through the full breadth of BMC’s facilities - ED, OR, L&D, NICU, Epidemiology, and more — capturing nurses in action, providing real care in real environments.
The images are used across a wide range of platforms, including their careers site, digital recruitment ads, subway ads, and even city billboards.
CLIENT: BOSTON MEDICAL CENTER